Over 18 years designing best-in-class user experiences by drawing on inspiration from Sci-Fi interfaces and emerging technology.

Experience

Guest Author
Scifiinterfaces.com : 2014 – present
Identify and analyze the interfaces in Sci-Fi films and TV shows. Write articles about the interfaces and provide any interaction design lessons that can be taken away and applied in the real world.

Senior Interaction Designer
ExxonMobil : Houston TX : 2014 – present
Senior user centered designer for ExxonMobil’s internal UX team. Contextual inquiries, card sorts, mind mapping, ideation, wireframes, low and high fidelity mockups, use cases, prototyping, usability testing and on through the complete UCD process. Teach occasional lessons on the design process in order to enable the rest of the company to practice UCD. Advocate the implementation of inclusive design for both employee-facing and customer-facing solutions.

Lead UX Designer
United Airlines : Chicago IL : 2010 – 2014
(formerly Continental Airlines)
Lead designer on projects for multi-platform experiences including web, mobile web, apps and kiosk from concept through completion utilizing the full interactive design process including ideation concepts, wireframes, low and high fidelity mockups, low fidelity prototypes using Dreamweaver and Axure, use cases, flow diagrams, pattern guidelines and final page level documentation.

Responsibilities:

  • Lead efforts to redesign United’s homepage as well as re-envision how travelers explore, book and plan for travel.
  • Work with Director of User Experience to create concepts to acquire funding and business partner buy-in for new projects.
  • Participate in and lead scoping and ideation sessions using professional design tools as well as sticky notes, whiteboards and graphic facilitation.
  • Participated in Mental Models, contextual inquiries, and customer immersion research.
  • Help educate larger eCommerce division on benefits of responsive design, progressive enhancement and other technologies for website and email.
  • Assisted in various projects essential to merger and integration of Continental and United customer-facing systems.

 

Board of Directors – Director of Communications / Design
Hands of Grace Ministries : Houston / Bellville TX : 2007 – 2011
Not-for-profit. Provided strategic direction and leadership to all communications functions in support of the Ministry’s vision, mission and core values. Web and graphic design standards. Branding and marketing collateral. News writing, reporting and editing. Communications planning and logistics utilizing new media.

Owner – Web / Graphic Design / Illustration
AS Design Studio : Houston TX : 2007 – 2010
Corporate branding, logo design, restaurant menu design, signage, novelties, commissioned artwork, web content flow, marketing collateral, ecommerce consulting, site redesign, iPhone apps, mobile web, concept development and implementation. Clients included: Katy Lee’s Donuts & Kolaches & EPIC Ministries Network

Web Designer
Mexico Travel & Life Magazine : Houston TX : 2007 – 2009
Mexico Travel & Life Magazine is a travel magazine focusing exclusively on travel and tourism in Mexico. Created website from concept to completion including content flow and graphics. Responsible for maintenance of content and subscription orders placed online.

Retail eCommerce Manager
Houston Rockets : Houston TX : 2003 – 2006
Managed ecommerce operations, content and graphic direction, as well as design and layout for ecommerce website. Created the entire ecommerce website and order fulfillment process from concept to completion. Educated upper management of the necessity and benefits with upgrading the website and fulfillment process. Coordinated with different departments as well as the NBA league in order to expand the customer experience outside the walls of the arena and onto the Internet.

Owner and Senior Designer
LBD Interactive : Houston TX : 1999 – 2003
Site architecture and concept development. User interface design, graphic design, packaging, training CDs, branding, site redesign, maintenance and updates. Custom ebusiness and ecommerce solutions including custom Yahoo stores, credit card transactions and shopping carts. Multimedia including flash, shockwave, streaming audio and video. Clients included: Consulate General of Mexico, Fellers Advertising, Ashford.com and Retail Information Systems

Web Designer
Luggage & Leather : Houston TX : 1997 – 1999
Website design and layout, magazine and newspaper ads, content development, software troubleshooting, training and tech support contact liaison, inventory physicals. Improved receiving, accounts payable, and interoffice communications procedures. Developed initial web and ecommerce presence.

Design Projects

18 May 2015 UX Design Aleatha Singleton No comments

United App Redesign 2014

Project Goals: Enhance the flight shopping experience in the new United mobile app in order to enable the user to get through the process quickly and efficiently. Enable the users to filter search results to only show the flights that are truly relevant to them. Role in Project: Worked directly with business partners within the requirements and development teams to determine scope, concepts and wireframes for the new booking experience while utilizing the existing design and UX patterns. Provided rapid prototypes of options in order to help business partners and fellow designers narrow down options and get to the final solution. Participated in usability studies for the current mobile app, thus allowing the team to find opportunities for improvement. Once a final design was established, created a prototype for external testing, documented the design and created a demo in Axure in order to effectively communicate intended interactions to the dev team. Worked directly with the QA and technology teams to ensure intended designs were implemented.

22 Mar 2015 UX Design Aleatha Singleton No comments

United Homepage Redesign 2014

Project Goals: The homepage will be an integral part of the overhaul of the entire United Airlines digital experience. Design a fresh, clean, touch-friendly homepage that provides quick access to the most popular forms on the website for tasks such as checking in, searching for flights and glancing at account information. Role in Project: Work directly with outside agency and internal requirements team to redesign the homepage for the United 2.0 upcoming release. Analyze and modify the agency's initial visual design to safeguard usability and UX best practices. Provide final designs and annotations to dev team. Work directly with the QA and technology teams to ensure intended designs are implemented. Project Phase: Now in beta

30 Jan 2013 UX Design Aleatha Singleton No comments

Flight Booking Concepts 2013

Project Goals: Provide well-developed, high fidelity concepts for presentation to VPs, CEO and Board of Directors in order to receive funding approval for an overhaul of the United Airlines digital experience. Role in Project: Wireframe potential layouts and work with visual designer to apply the look and feel to the approved concepts. Our team of visual and UX designers presented several concepts to the VPs in order to narrow down the work that would be presented to the CEO and Board of Directors for funding approval. Creative Solution: This concept would allow the user to get through the entire booking process in as few clicks as possible. The case study included a round trip flight, showing depart and return flight results on the same results page. It also allowed for a user with established preferences to pay for the selected itinerary in a single click.

08 Dec 2012 Furniture Aleatha Singleton No comments

Shoji Trunk Finish 2012

Project Goals: Personal project. Refinish old IKEA storage trunk so that it will compliment Asian decor, while using materials already on hand. Creative Solution: The trunk was refinished to resemble traditional Japanese shoji screens, utilizing basic Mod Podge, acrylic paint and rice paper.

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