Katy Lee’s Branding 2009

Project Goals: Design a fun and memorable identity for a new donut shop located in Katy, Texas. Create a logo that personifies Katy Lee. Create a branding campaign that will introduce the new donut shop to the Katy area. Distinguish Katy Lee’s Donuts & Kolaches as the best in town. Creative Solution: Working directly with…

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Typography & Book Cover 2009

Project Goals: Create a typeface to illustrate a book cover. Design a book cover with this typeface. Creative Solution: The final typeface has a Celtic influence that ties in with the storyline. The components within the image were created entirely with the final typeface design.

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Notecard Packaging 2008

Project Goals: Create notepaper packaging that stands out on shelf. Integrate UPC code and packaging information into design. Creative Solution: The packaging was designed so that it looked interesting from any view. The “doodle” treatment allows for a lively presentation while seamlessly integrating the UPC code and product information. The graphics on the package also encourage…

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