United App Redesign 2014

Project Goals: Enhance the flight shopping experience in the new United mobile app in order to enable the user to get through the process quickly and efficiently. Enable the users to filter search results to only show the flights that are truly relevant to them. Role in Project: Worked directly with business partners within the…

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United Homepage Redesign 2014

Project Goals: The homepage will be an integral part of the overhaul of the entire United Airlines digital experience. Design a fresh, clean, touch-friendly homepage that provides quick access to the most popular forms on the website for tasks such as checking in, searching for flights and glancing at account information. Role in Project: Work directly…

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Flight Booking Concepts 2013

Project Goals: Provide well-developed, high fidelity concepts for presentation to VPs, CEO and Board of Directors in order to receive funding approval for an overhaul of the United Airlines digital experience. Role in Project: Wireframe potential layouts and work with visual designer to apply the look and feel to the approved concepts. Our team of…

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Shoji Trunk Finish 2012

Project Goals: Personal project. Refinish old IKEA storage trunk so that it will compliment Asian decor, while using materials already on hand. Creative Solution: The trunk was refinished to resemble traditional Japanese shoji screens, utilizing basic Mod Podge, acrylic paint and rice paper.

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Entertainment Center 2012

Project Goals: Personal project. Design and build an entertainment center with sturdy bookshelves that do not require attachment to apartment walls. Creative Solution: The final entertainment center was built with high-grade pine and was a ladder-style design, ensuring the shelves would not become top-heavy. Process: Drew 3D plans in Google SketchUp to determine angles, amount…

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Natural Language Exploration 2012

Project Goals: Provide well-developed, high fidelity wireframes for presentation to Directors in order to narrow down concepts that would be presented to the CEO and Board of Directors for funding approval for the redesign of United’s digital touchpoints. Creative Solution: This concept would allow the user to interact with the website through the use of…

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Flight Booking Concepts 2012

Project Goals: Provide well-developed, high fidelity wireframes for presentation to Directors in order to narrow down concepts that would be presented to the CEO and Board of Directors for funding approval for the redesign of United’s digital touchpoints. Creative Solution: This concept would allow the user to view flight details for more than one flight…

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Homepage Redesign Concepts 2012

Project Goals: Provide well-developed, high fidelity wireframes for presentation to Directors in order to narrow down concepts that would be presented to the CEO and Board of Directors for funding approval for the redesign of United’s digital touchpoints. Creative Solution: These homepage concepts provided modular pieces that were relevant to the user’s current state along…

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United Airlines Mobile Web 2011

Project Goals: Rebrand and re-skin the Continental Airlines mobile website to reflect the new United brand. Update the design for more touch-friendly interactions and provide visual consistency with the iPhone app. Role in Project: Wireframe touch-friendly layouts without changing the function, architecture or content of the site. Assist visual designer in applying updated look and…

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Katy Lee’s Branding 2009

Project Goals: Design a fun and memorable identity for a new donut shop located in Katy, Texas. Create a logo that personifies Katy Lee. Create a branding campaign that will introduce the new donut shop to the Katy area. Distinguish Katy Lee’s Donuts & Kolaches as the best in town. Creative Solution: Working directly with…

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Design Projects

18 May 2015 UX Design Aleatha Singleton No comments

United App Redesign 2014

Project Goals: Enhance the flight shopping experience in the new United mobile app in order to enable the user to get through the process quickly and efficiently. Enable the users to filter search results to only show the flights that are truly relevant to them. Role in Project: Worked directly with business partners within the requirements and development teams to determine scope, concepts and wireframes for the new booking experience while utilizing the existing design and UX patterns. Provided rapid prototypes of options in order to help business partners and fellow designers narrow down options and get to the final solution. Participated in usability studies for the current mobile app, thus allowing the team to find opportunities for improvement. Once a final design was established, created a prototype for external testing, documented the design and created a demo in Axure in order to effectively communicate intended interactions to the dev team. Worked directly with the QA and technology teams to ensure intended designs were implemented.

22 Mar 2015 UX Design Aleatha Singleton No comments

United Homepage Redesign 2014

Project Goals: The homepage will be an integral part of the overhaul of the entire United Airlines digital experience. Design a fresh, clean, touch-friendly homepage that provides quick access to the most popular forms on the website for tasks such as checking in, searching for flights and glancing at account information. Role in Project: Work directly with outside agency and internal requirements team to redesign the homepage for the United 2.0 upcoming release. Analyze and modify the agency's initial visual design to safeguard usability and UX best practices. Provide final designs and annotations to dev team. Work directly with the QA and technology teams to ensure intended designs are implemented. Project Phase: Now in beta

30 Jan 2013 UX Design Aleatha Singleton No comments

Flight Booking Concepts 2013

Project Goals: Provide well-developed, high fidelity concepts for presentation to VPs, CEO and Board of Directors in order to receive funding approval for an overhaul of the United Airlines digital experience. Role in Project: Wireframe potential layouts and work with visual designer to apply the look and feel to the approved concepts. Our team of visual and UX designers presented several concepts to the VPs in order to narrow down the work that would be presented to the CEO and Board of Directors for funding approval. Creative Solution: This concept would allow the user to get through the entire booking process in as few clicks as possible. The case study included a round trip flight, showing depart and return flight results on the same results page. It also allowed for a user with established preferences to pay for the selected itinerary in a single click.

08 Dec 2012 Furniture Aleatha Singleton No comments

Shoji Trunk Finish 2012

Project Goals: Personal project. Refinish old IKEA storage trunk so that it will compliment Asian decor, while using materials already on hand. Creative Solution: The trunk was refinished to resemble traditional Japanese shoji screens, utilizing basic Mod Podge, acrylic paint and rice paper.

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