Provide well-developed, high fidelity wireframes for presentation to Directors in order to narrow down concepts that would be presented to the CEO and Board of Directors for funding approval for the redesign of United’s digital touchpoints.
This concept would allow the user to interact with the website through the use of natural language. The case study involved a user wanting to book a flight from Newark to San Francisco. The website would fill out the appropriate search criteria as the user spoke. The intention was to use this natural language interaction with all content on the website in order to bring the relevant information to the user in real-time as needed. Benefits would have included accessibility needs as well as the ability to interact with the website without having to sit in front of the computer.